CAPABILITIES - Push Marketing’s various capabilities include handling Public Relations, managing Social Media, Rider Support, developing and implementing company strategies, photo and video production, and driving sales with retail, dealer, and international distributor contacts.
| MARKETING OBJECTIVES: |
|---|
| Develop and implement targeted marketing plans supporting business strategies and goals |
| Develop marketing strategies, evaluate market and recommend policy to encourage maximum sales activity |
| Identify and develop strategies to reflect the changing media, news, and consumer landscape |
| Develop working relations with Sales and R&D departments to ensure continuity of the brand is supported |
| Insure that brand positioning and brand mission are consistently executed through all channels/messages |
| Track metrics and success criteria for all marketing programs |
| ADVERTISING / SOCIAL MEDIA / MEDIA PURCHASING / PUBLIC RELATIONS / TRADE SHOWS / EVENT PROMOTIONS / PARTNERSHIPS / BROCHURES/CATALOGS / SALES COLLATERAL / POP / PACKAGING / BRAND DEVELOPMENT / RESEARCH |
MARKETING
| ADVERTISING: |
|---|
| Negotiate and manage advertising programs (Print/Web) to determine the most appropriate medium & cost |
| Develop and implement targeted advertising plans supporting brand strategies/goals |
| Creation of Video, Television, Print, Banner Advertising Campaigns from creative to final product |
| Day to day support of any paid search programs ensuing ads are performing at an acceptable ROI |
| Negotiate and/or advice Media Purchasing to achieve maximum exposure and editorial content |
| Implement planning and execution of Ad Plan understanding maximum exposure and best results |
| PRINT MEDIA / PHOTO SHOOTS / VIDEO/RADIO/TV SPOTS / WEB BANNER ADS / STRATEGIC ALLIANCES / POP CREATION / MEDIA PURCHASING / ATHLETE CONTRACTS / PRODUCT PLACEMENT / VIRAL CAMPAIGNS / REGIONAL MARKETING / GUERRILLA TACTICS |
ADVERTISING
| PUBLIC RELATIONS: |
|---|
| Strategic development of PR plans to support brand and business initiatives with media, retailers, customers |
| Ensure effective launches of new products and product releases |
| Use relationship with media outlets, including magazines, websites, and general market increase exposure |
| Write and distribute daily, weekly, monthly company news. (Social, Media, Website, Sales Programs) |
| Write and disseminate all Press Releases (Product/News), Media Kits, and Newsletters. |
| Create Creative Pitches, Releases, Events, Programs to ensure participating by and from audience |
| PROVEN PR STRATEGIES / SOCIAL MEDIA / EVENTS/SHOWS / PRODUCT LAUNCHES / CRISIS COMMUNICATION / CORPORATE NEWS / PRESS RELEASES / NEWSWIRE DISTRIBUTION / SPEECH WRITING / MEDIA/PRESS KITS / MAGAZINE ARTICLES / PRESENTATIONS |
PUBLIC RELATIONS
| WEBSITE DEVELOPMENT/MAINTENANCE: |
|---|
| Control daily maintenance, creative updating, posting, content management on company website |
| Transform company website into a growth engine for information and sales |
| Broaden the application of E-Commerce to include product information and sales generation |
| Enhance website to make urgent or timely content more easily updated |
| Ensure website content meets the goals of the company and brand/product image |
| Promote website as an informational and educational tool for targeted audience |
| WEB PAGE DESIGNS / STORE/CART UPDATES / SEO LANDING PAGES / CONTENT CREATION / ANALYTICS (REPORTING) / DAILY MAINTENANCE / CUSTOMER INTERACTION / GRAPHIC DESIGN |
WEBSITE DESIGN
| SOCIAL MEDIA: |
|---|
| Manage social media strategy and providing frequent, daily and/or weekly updates |
| Develop social campaign strategy and programs to integrate traditional marketing plans |
| Develop strategies to efficiently drive customer acquisitions and retention through multiple digital channels |
| Monitor, measure social media performance to optimize engagement and ROI with search engines and sites |
| Plan, prioritize and test marketing via social media and online viral channels |
| Maintain SEO efforts and proactively seek and negotiate relevant link placements on external websites |
| FACEBOOK / GOOGLE + / TWITTER / VIRAL VIDEO CREATION / YOUTUBE ACCOUNTS / BOOKMARKING / VIRAL VIDEO DIST. / BLOG UPDATES / PODCASTING |
SOCIAL MEDIA
| VIDEO CONTENT: |
|---|
| Production of company videos, interviews, new products |
| Enhancing consumer experience educating target market on product features and benefits |
| Editing, Posting to Company website, YouTube, Vimeo, Trade Websites |
| Controlling video directions and creating content that can be applied for a wide variety of applications |
| Generating company material utilizing outside (Media and/or Customer Testimonial) to support message |
| Understanding Target Market and expectations to create content that is entertaining yet informative |
| SCRIPT WRITING / CREATIVE MESSAGES / EDITING / PRODUCTION / HOSTING SITES/UPLOAD / DAILY UPDATES / CUSTOMER INTERACTION / DISTRIBUTION |